What Hi & Fi Asia-China is
Where SIAL is a broad food and beverage fair, Hi & Fi Asia-China is specifically an ingredients show — health ingredients (Hi) and food ingredients (Fi) under one roof. That makes the audience narrower and, for a supplier like us, more relevant: the people walking the aisles are R&D, procurement and product development professionals looking for a specific functional or sensory solution.
It is part of the Fi Global network, the same family as Fi Europe, which means the format and the professional standard are familiar to international exhibitors and visitors alike.
Why we exhibit at an ingredients show
An ingredients fair rewards technical depth. The questions at this show are rarely "what is açaí?" — they are "what is the particle size?", "how does it behave in a neutral pH beverage?", "what vitamin C percentage can you guarantee per batch?".
- It is where specification happens. Formulators arrive with an application in mind. Being present means being considered at the exact moment a specification is written.
- Documentation gets scrutinized on the spot. Serious buyers ask to see the spec sheet and a real COA at the stand. Having them ready is the difference between a lead and a project.
- Asia's health ingredient market is expanding. Immune support, natural color and clean-label positioning are all growing — and all three are areas where Amazonian superfruits have something specific to offer.
Our focus at the show
We are presenting the organic Amazonian range with an emphasis on the technical grades: acerola standardized to 17% natural vitamin C, camu camu, guaraná standardized by caffeine content, and the açaí formats — freeze-dried (100% fruit), spray-dried and evaporated (RWD). Each with its specification sheet, batch COA with stated test methods and organic certificates.
Let's talk in Shanghai
Reach out to schedule a meeting, or review the product catalog and the bulk açaí guide before the show.