Returning to Shanghai
Exhibiting once tells a market you exist. Returning tells it you are committed. Hi & Fi Asia-China gathers the ingredient industry of the region — formulators, procurement teams, manufacturers and distributors — and coming back a second year lets us continue conversations that began in 2025 rather than start from zero.
What has changed in a year
The most noticeable shift is in the questions themselves. A year ago, many conversations began with the category: what açaí is, how it differs from other purple fruits, why format matters. This year, buyers arrive with an application already defined and move straight to specification — particle size, solubility, guaranteed active content, lead time and documentation.
That is what a maturing category looks like, and it is good news for suppliers who publish their specifications and can back them with batch data.
Why we keep investing in Asia
- The region is scaling. Demand for natural color and natural vitamin C is growing across beverages, supplements and snacks — three areas where Amazonian superfruits fit directly.
- Certification is becoming a filter. As premium and export-oriented manufacturing grows, organic certification is shifting from differentiator to requirement. Our USDA-NOP certification carries recognized equivalence with the EU, Canada and Japan.
- Relationships compound. Ingredient qualification takes months. Being present year after year is what turns interest into approved-supplier status.
What we are presenting
The organic Amazonian range: açaí in freeze-dried (100% fruit), spray-dried and evaporated (RWD) formats; acerola standardized to 17% natural vitamin C; camu camu; pitaya for natural color; plus cupuaçu, maqui and guaraná. Every product with its specification sheet, batch Certificate of Analysis and organic certificates.
Meet us at the NECC
Get in touch to arrange a meeting, or explore the full catalog and our 2026 Sourcing & Compliance Guide before the show.