Why SIAL China
SIAL Shanghai is the Asian edition of the SIAL network, and it has become the region's principal meeting point for the food and beverage industry. It brings together manufacturers, distributors, importers and retail buyers from across China and the wider Asia-Pacific — a market that is growing quickly in both scale and sophistication.
For an ingredient supplier, that mix is exactly the point: the same aisle brings a beverage manufacturer looking for natural color, a supplement brand looking for natural vitamin C, and an importer looking to add a differentiated origin to their portfolio.
Why being present in Asia matters
Amazonian superfruits are still an emerging category in much of Asia — which is precisely why presence matters more here than in a mature market. A category that is still being discovered is shaped by the suppliers who show up, explain the product properly, and stay consistent.
- Education is part of the job. The difference between freeze-dried and spray-dried açaí, why a carrier is needed, how to dose a standardized acerola — these are conversations best had at a stand, with samples on the table.
- Distance makes trust harder. A supplier on another continent needs to be visible. Exhibiting is how a buyer confirms there is a real company, a real supply chain and a real quality program behind the catalog.
- Regional requirements differ. Import expectations, labeling norms and format preferences in Asia are not the same as in the US or EU. You learn them by being there.
What we are presenting
Our range for the Asian market centers on two strengths: natural color — açaí and pitaya (dragon fruit) powders that let brands remove synthetic colorants — and natural vitamin C from acerola and camu camu, available in standardized grades for consistent label claims. All available certified organic, with full documentation.
Our USDA-NOP certification carries recognized organic equivalence with the EU, Canada and Japan, which simplifies qualification across several import routes into the region.
Meet us in Shanghai
Contact our team to arrange a meeting during the show, or explore the full product catalog — with published specifications on every page.